VA Machinery
From my former client Square Mile Coffee Roasters came a splinter startup VA Machinery. While the former continues to produces bespoke blends the latter was looking to substantiate their unique position in the coffee hardware market.
VA MACHINERY WEBSITE DESIGN
Principally my role was to design and develop the website, showcasing and categorising the business' hardware catalogue.
The brochure website is concise, lightweight and designed to encourage inbound leads.
Its presentation is that of a commerce site, with category filtering, full product specs and studio photography.
Each product provides various technical downloads, so I developed a filtering, pre-fitering and management system for these with the corresponding UI. This tapped into the site's construction at URL level for enhanced SEO benefit.
VA MACHINERY GRAPHIC DESIGN
Translating the brand beyond digital formed latter parts of my relationship with the business. VA Machinery's presence at numerous coffee events, industry showcases and their own workshops necessitated a strong brand presence, from typical stationery and ephemera through to large prints and canvases.
Customising the London office and studio spaces was equally as important. Guests to the business would gain brand awareness from large window decals, video screens and repletion of the logo across stands and surfaces.
VA MACHINERY SOCIAL MEDIA
Where required I'd prep artwork prep for social media posting, introducing new products or advertising product showcases at coffee festivals and events.
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