My Room Outside

The Covid 19 lockdowns meant different things for different people. For one individual it meant ditching employment and starting up his solo business venture. He had the product - now he needed the brand design to get it to market.

My Room Outside brand development

Developing the My Room Outside brand began with retiring the logo the client had created himself, which was failing to reflect the values and message of the business. The product - with its large glass profile and organic construction materials - celebrates its natural surroundings.

The emblem I've designed draws upon the symbiosis between the natural world and manmade structure; unifying the realms of internal and external.

1. The client's original logo was over-simplistic, a little cumbersome in proportions, and critically, failed to convey much of the narrative about the product.

2. The first completed concept for the new brand - a nicely balanced logo whose emblem represents nature being drawn into cube shaped room.

3.Further refinement led to alternate forms for the emblem.

4. The final concept, reminiscent of an infinity symbol , offers a visual cohesion between natural world and manmade craft.

Besides showcasing the My Room Outside product in detail, photography plays a role in the brand documenting the organic materials comprising the product, creating large swathes of texture for backdrops, and using the honest and earthly tones to give the brand visuals a tactile quality.

The colour system for the logo, headline text, and section blocking was devised by extracting tones from an array of typical British garden rhetoric, the atmosphere and presence felt in an open exterior space. The colours of smells of land, of tending to a garden and connecting with the air and foliage.

I really want to express how good I find this work and how happy I am to see my product so well presented. It is something I have created with a significant emotional involvement, something that is very important at this stage of my life and I feel like it is being very well taken care of by you, and that means a lot, so thank you!

Marc Sicamois
Founder
My Room Outside

The rejected brand

Before the fresh, texture-led purity of the final My Room Outside brand another treatment was explored, positioning the product as a modern living convenience.

1. An ambitious, dynamic and minimalist logo uses negative space to emphasise openness - welcoming the outside in, obscuring the boundaries between the internal and external spaces.

2. Graphic design would lead the aesthetic, where the product would be depicted as a translucent schematic, gracious and unobtrusive. By contrast the inclusion of natural elements would have a prominent focus, through collaged assemblages suggesting the wider natural world.

3. The focus of this concept was about the use of the space; the versatility of the My Room Outside product and the luxury it would afford. Again, this would be represented through playful catalogue-like ensembles of lifestyle and nature photography, repurposing organic life as though it were furniture.

4. In contrast with its brighter, lighter successor, this concept was interesting to look at but felt a little over-engineered and exclusive. It lacked the warmth and accessibility of the elected concept.

My Room Outside photography

My aim for the My Room Outside photography was to adequately yet subtly detail all of the practical features afforded by the structure, whilst also demonstrating the versatility of the space. The objective was to educate users about the product's benefits and its construction, whilst also selling the concept of the lifestyle the space would afford either an individual or a family.

These images and more would go on to feature online, on social media and in print advertisements.

My Room Outside BRAND ILLUSTRATION

A unique fixture of the brand kit is the watercolour diagrammatic illustration. I introduced this early on in the brand development as it was the perfect mechanic for conveying more convoluted information about the product and its construction, where photography and wording alone were insufficient.
The decision to use the analogue, painterly medium came from wanting to instil a human quality to the brand, to reinforce that the product is designed by hand and built by hand. Depicting it through drawing also invokes connotations with traditional landscaping and gardening design.

My Room Outside website design and developmemt

Critical to the launch of My Room Outside was the website, which would act as the first touch-point for presentation and definition of the product. It would also be a significant opportunity for the branding to flourish.

The website serves two purposes; selling the benefits and lifestyle of the product, and outlining exactly how the product is made and how it functions. We achieved this with the aforementioned photography a host of labelled diagrams.

Owing to the range of My Room Outside product sizes, as well as optional and customisable features, the pricing model of the business isn't linear. I built an interactive data-fetching mechanic to clearly outline the costs, options, artwork, floorplans and the dynamic pricing plan breakdown.

The website includes a dedicated Technical section where the specifics of the product's materials and components are described in full, as well as reinforcing the eco-friendly and sustainable credentials.

My Room Outside Print Marketing

Marketing My Room Outside in print has so far taken the form of a landscape brochure; a digest of the website content utilising all of the illustration, photography and information.

Printed advertisements in local magazines also formed part of the marketing strategy, encouraging live viewings of the My Room Outside product in situ a the main site.

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