Avon
Digital agency Mobikats engaged me to redesign the Avon PerfuMatch web application, to better support the core brand and to render the core functionality to offer the most intuitive user experience.
Avon Perfumatch app DESIGN
The AVON Perfumatch app design project was briefed to me by developers Mobikats who'd already built the fragrance-matching database and querying software. My role was to devise the UX, content structure and aesthetic design of the app interface.
Phase one was drafting the various user journeys and content views.
The web app - later ported natively to iOS and Android - honoured the styling conventions of the brand's other online properties, with particular consideration paid to the header navigation and search functionality.
Users are prompted to engage with quizes which initiate a procedural filtering process ultimately leading to a segmentation of AVON's best-matched fragrances.
We also built other means to browse or filter the full AVON fragrance range by way of category carousels and banners.
A completed quiz or an intentionally selected fragrance category will display a collection in full, with the highest scoring fragrance given more prominence.
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